News for 'Marketing Campaign'

Brand building: Why oil companies avoid sports stars

Brand building: Why oil companies avoid sports stars

Rediff.com15 Sep 2016

Many believe that marketing budgets could be a hurdle.

Cong, RJD against 'Bharat Mata Ki Jai', 'Jai Shri Ram': Modi in Bihar

Cong, RJD against 'Bharat Mata Ki Jai', 'Jai Shri Ram': Modi in Bihar

Rediff.com4 Nov 2020

Training his guns at the Congress, Modi accused the opposition party of having always made false promises of poverty eradication, farm loan waiver and one rank-one pension for retired servicemen.

What is working for Modi if not the economy?

What is working for Modi if not the economy?

Rediff.com21 Apr 2021

Flurry of economic reform suggests Modi realises his muscular nationalism script is getting jaded. Chances are he'll try for economic recovery but stick to what's worked so far, observes Shekhar Gupta.

Modi And The Arrogance Of Not Learning

Modi And The Arrogance Of Not Learning

Rediff.com3 Dec 2021

The Modi government's defeat on farm laws underlines the perils of governing an entire continent-sized, diverse and federal nation like the chief minister of a state, observes Shekhar Gupta.

How to be a badass billionaire like Kim Kardashian

How to be a badass billionaire like Kim Kardashian

Rediff.com14 Apr 2021

From stylist to Paris Hilton to influential billionaires, Kim Kardashian tells you how to chart your own success journey.

10 states show steep rise in daily COVID-19 cases

10 states show steep rise in daily COVID-19 cases

Rediff.com12 Apr 2021

Sixteen states -- Maharashtra, Chhattisgarh, Uttar Pradesh, Karnataka, Delhi, Tamil Nadu, Madhya Pradesh, Gujarat, Haryana, Rajasthan, Punjab, Kerala, Telangana, Uttarakhand, Andhra Pradesh and West Bengal -- are displaying an upward trajectory in daily new cases.

Why Amul is angry with Google India

Why Amul is angry with Google India

Rediff.com17 Jan 2019

The dairy company has alleged that Google India and also goDaddy.com were misusing their platforms for earning revenues through advertisements on fake B2B campaigns that duped innocent individuals seeking Amul franchise across India.

Reputation, frugality and more tips from successful entrepreneurs

Reputation, frugality and more tips from successful entrepreneurs

Rediff.com31 May 2017

Overcoming challenges is what entrepreneurship is all about.

Who's afraid of Rosneft India?

Who's afraid of Rosneft India?

Rediff.com4 Oct 2017

A vilification campaign against Rosneft has begun in right earnest, says M K Bhadrakumar.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

6 common interview questions and how to answer them

6 common interview questions and how to answer them

Rediff.com14 May 2019

The interviewer wants to know you beyond your resume and wants to gauge if you'd be an asset to the company.

Can social media turn fortunes of a political party?

Can social media turn fortunes of a political party?

Rediff.com17 May 2019

Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at election time, therefore, is hardly misplaced.

Boris Johnson has done Modi a favour

Boris Johnson has done Modi a favour

Rediff.com11 Jan 2021

'We don't need to hinge India-UK relations on shared hostility toward China,' observes Ambassador M K Bhadrakumar.

India's paralympians beat the odds, realise dreams

India's paralympians beat the odds, realise dreams

Rediff.com5 Sep 2021

India sign off Paralympics with an unparalleled 19 medals: 5 gold, 8 silver, 6 bronze.

Gadkari's Congress Googly To Modi

Gadkari's Congress Googly To Modi

Rediff.com30 Mar 2022

Is anyone in the BJP listening -- to what Nitin Gadkari had to say, but possibly left unsaid? asks N Sathiya Moorthy.

Checking Big Tech with a Self-Goal

Checking Big Tech with a Self-Goal

Rediff.com12 Jul 2021

It was amusing to hear Minister Jaishankar's argument of tech companies being influential non-State actors. If only he looked at his own party before saying what he did, notes Shyam G Menon.

Indian firms reject Google Play's new bill plan

Indian firms reject Google Play's new bill plan

Rediff.com19 Mar 2021

Indian industry snubbed Google Play's decision to cut by half its commission for developers when they make $1 million in annual revenue for in-app purchases, saying the US tech giant may continue its "abrasive & monopolistic abuse" as it owns the Android system. Google Play said Tuesday that beginning July 1 it would slash its 30 per cent billing fee to 15 per cent for developers globally when they make the first $1 million of their annual revenue.

Differences brewing between RSS and BJP?

Differences brewing between RSS and BJP?

Rediff.com7 Aug 2021

Much depends on the BJP's electoral performance in next year's assembly elections. If the party fares well in UP and some states like Goa and Gujarat, it will be able to fob off the attempt at a reappraisal of its Hindutva doctrine, observes Amulya Ganguli.

When robots turn into surgeons

When robots turn into surgeons

Rediff.com28 Jul 2016

Doctors say robots reduce fatigue and give them greater precision.

Who will be king of the road among sedans?

Who will be king of the road among sedans?

Rediff.com20 Nov 2017

With the new Verna, Hyundai takes on Honda. Beating the Honda City is something the country's second-largest car maker has taken upon itself with its new launch. Will it succeed?

Modi govt to launch 'Sabki Yojana, Sabka Vikas' project in 2.5 lakh gram panchayats

Modi govt to launch 'Sabki Yojana, Sabka Vikas' project in 2.5 lakh gram panchayats

Rediff.com29 Aug 2018

The mega campaign, to start on Mahatma Gandhi's birth anniversary, will be conducted just before the elections in three major Bharatiya Janata Party-ruled states and also before the 2019 general elections.

The main task before the next Modi government

The main task before the next Modi government

Rediff.com27 May 2019

Modi campaigned on the issue of national security, which cannot be ensured without a strong economy.

Here's why Maruti is recalling the new Swift and Baleno

Here's why Maruti is recalling the new Swift and Baleno

Rediff.com9 May 2018

Maruti launched the Baleno in May 2016 and the new Swift in February this year

Inside story: What goes into a packet of Maggi

Inside story: What goes into a packet of Maggi

Rediff.com15 Mar 2018

From farm to kitchen: Nestle reveals Maggi's secret recipe.

Will brand Dhoni get its magic back?

Will brand Dhoni get its magic back?

Rediff.com29 Jun 2016

Experts say Dhoni will continue to be relevant.

Rahul rides bicycle, bullock cart to protest against petrol price

Rahul rides bicycle, bullock cart to protest against petrol price

Rediff.com7 May 2018

Rahul alleged that the BJP-led government wanted to take money from the common man to give it to its "rich friends" and asked it to tell the people why they were not reducing the price of petrol in the country.

Full Text: President's joint address to both houses of Parliament

Full Text: President's joint address to both houses of Parliament

Rediff.com31 Jan 2022

Here's the full text of President's Ram Nath Kovind's address to the joint sitting of both houses of Parliament on the first of Budget Session 2022.

Can Kejriwal beat Modi in Delhi?

Can Kejriwal beat Modi in Delhi?

Rediff.com5 Feb 2020

'Mr Kejriwal has played it cool in distancing himself from Delhi's hotspots, adroitly pandering to the BJP's Hindu vote.' 'He neither visited the scene of JNU violence nor has he dropped by at Shaheen Bagh,' notes Sunil Sethi.

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.

Will Mourinho be able to make his mark at Tottenham?

Will Mourinho be able to make his mark at Tottenham?

Rediff.com10 Sep 2020

Jose Mourinho will be desperate to prove he is not past his best after being sacked by Chelsea and Manchester United.

Summer holiday rush fuels travel business

Summer holiday rush fuels travel business

Rediff.com24 May 2015

Indian tours have seen an upswing partly because Nepal packages have been cancelled after the recent earthquake

Why are Korean women destroying their makeup?

Why are Korean women destroying their makeup?

Rediff.com13 Nov 2018

Apart from debunking beauty standards, Escape The Corset also aims to raise awareness on gender equality.

How Amul is quelling the 'non-veg' rumours

How Amul is quelling the 'non-veg' rumours

Rediff.com21 Sep 2018

This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.

Job creation will be a big challenge in urban India

Job creation will be a big challenge in urban India

Rediff.com17 Aug 2020

The situation could become more acute as millions of migrants who had returned to their villages during the lockdown come back to the towns for higher wages and better livelihoods.

How life insurance companies get celebrities on a small budget

How life insurance companies get celebrities on a small budget

Rediff.com23 Apr 2016

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns.

'It's premature to predict Modi will be a one-term PM'

'It's premature to predict Modi will be a one-term PM'

Rediff.com11 Feb 2019

'Modi remains the most popular politician in India; the BJP's organisational and fundraising prowess is considerable; and the Opposition, while newly collaborative, has no leader or clear economic messaging as of yet.'

Maggi Noodles: Reclaiming faith in an instant

Maggi Noodles: Reclaiming faith in an instant

Rediff.com14 Mar 2016

'Maggi noodles belong to the consumers.'

Why Indians stayed away from festival shopping this year

Why Indians stayed away from festival shopping this year

Rediff.com9 Nov 2018

'In the last 4, 5 years, ever since online companies started online shopping in a big way with heavy discounts, our sales are affected badly.' 'As there is no control over the way the online companies operate, they were able to destroy the domestic retail market to a great extent.'

Gadkari launches cow dung soap, bamboo water bottles

Gadkari launches cow dung soap, bamboo water bottles

Rediff.com1 Oct 2019

The bamboo water bottle is priced at Rs 560 and the soap variant of 125 grams costs Rs 125 each.

Why British Airways needs to repackage its legacy in India

Why British Airways needs to repackage its legacy in India

Rediff.com5 Jan 2015

Ninety years later, BA counts the country as its second-biggest overseas market after the US.